About ServiceHawk

At ServiceHawk Digital, we help HVAC, Electrical, and Generator contractors soar above their competition with websites and brands that command trust, convert clicks into calls, and make local service pros look legendary.

We don’t build cookie cutter sites. We design digital billboards for trust, bold, professional, community-driven, and true to the brand. Every texture, divider, and mascot we design tells a story of pride, craftsmanship, and reliability.

The Mission

To create stunning, conversion-driven websites that feel as real and local as the pros behind them, showcasing their expertise, community values, and personality through professional design that turns visitors into lifelong customers.

What You’ll Do

• Design high-performing websites within our proven ServiceHawk framework that blend creativity, usability, and conversion best practices.

• Develop custom brand guides for each client — defining color palettes, typography, textures, and photography styles that align with their logo, mascot, and service identity.

• Bring brands to life visually through cohesive use of assets — from vehicle wrap-inspired visuals to neighborhood community imagery.

• Collaborate with copywriters and developers to ensure every design aligns with strategy, SEO structure, and brand voice.

• Design with purpose — every pixel should serve clarity, trust, and conversion.

• Participate in creative reviews and contribute ideas that push our visual standards higher each quarter.

• Ensure brand consistency across all client digital properties.

Who You Are

• A designer who sees beyond pixels — you think about how design makes people feel.

• Obsessed with craftsmanship, brand storytelling, and layout balance.

• You know how to make HVAC, plumbing, and electrical brands look premium and professional — not templated or corporate.

• Skilled at combining textures, icons, local imagery, and subtle brand storytelling that drives emotion and credibility.

• Experienced in designing responsive, conversion-optimized websites for small-to-medium local businesses.

• Comfortable working within established frameworks while bringing fresh creative energy to every build.

Skills & Tools

• Mastery of Figma or Adobe XD

• Strong understanding of web UX/UI principles and responsive design

• Experience creating brand guides, style systems, or component libraries

• Familiarity with WordPress or MODX workflows (bonus)

• Understanding of visual hierarchy, storytelling, and conversion psychology

• A strong portfolio showing your ability to design for results, not just aesthetics

Performance Metrics

• Client satisfaction and approval rate

• Time-to-delivery efficiency within ServiceHawk framework

• Increase in site conversion metrics (calls, form submissions, engagement)

• Consistency in brand representation across assets

Why Join ServiceHawk

• Be part of a fast-growing agency redefining what “contractor websites” can look like.

• Collaborate with top-tier marketers and brand strategists.

• Work on meaningful projects that help real people — the business owners who keep America running.

• Competitive pay, flexible schedule, and room for creative leadership growth.